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Workplace Futures Conference 2009Marketing Solutions for Good Times and Bad
12 February 2009, Diamond Club - Emirates stadium
A comprehensive marketing strategy drives business success when markets are strong. And when they are not � when buyers become more cautious, decisions get postponed, new enquiries tail off, competition intensifies � a tailored marketing strategy becomes absolutely critical.
Getting this right will help you survive economic downturn, even thrive by finding fresh opportunities to retain and develop existing clients and to bring new ones on board
But what exactly is marketing? Few companies in this sector seem to understand the difference between marketing and sales; few understand the value of effective PR; many see hospitality and advertising as areas for cost savings; and too many seem content with weak and confusing brand strategies.
Marketing is all about the effective communication � internal and external � that sets the scene for a successful sale. It's about pulling together a powerful mix of actions and messages that demonstrate to buyers why your company is the one they should talk to.
With the UK facing a protracted slow-down, there is a strong argument to be made for outsourcing. Who is better placed than an experienced FM company to deliver reduced costs and greater efficiencies whilst protecting service standards? But are you best placed to find the opportunities and sell your case? With your competitors jostling to do the same, how do you differentiate your company?
Workplace Futures 2009 brings together a panel of top-rated speakers to help you understand what your business needs to do to build the right foundation for success in this marketplace. Come and hear the advice, views and experiences of recognised experts from the FM sector and beyond.�
You have everything to gain and nothing to lose. We'll even guarantee that � if your company hasn't brought in new business by the end of year, based on what you learn at this event, you can claim your delegate fee back.
Where
Emirates Stadium, the home of Arsenal and one of the most highly praised venues in London for its design, its functional effectiveness and its facilities management
Why
Getting corporate marketing strategy right is critical in the good times and absolutely vital in the bad. Don't miss
���� A tightly focused programme featuring expert speakers addressing issues that matter to you.
���� The chance to hear information and advice, share experience and views, take away key tips and practical pointers.
���� Network with the experts and your colleagues in a unique setting.
���� A 10% discount for members of the Facilities Management Association and i-FM licence holders.
Who
If you are involved in strategic planning, marketing or business development in facilities or property services, you should not miss this event.
To find out more about the conference visit Workplace Futures website
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