FMA News & Press Releases
Powered access firm plays key role in London 2012
Published: Friday 9th August 2013
Source: Nationwide Platforms
A Leicestershire-based powered access business can now market its involvement in the London 2012 Olympic Games thanks to a ground-breaking deal.
Nationwide Platforms supplied powered access platforms for the Games and have successfully applied for a Supplier Recognition Scheme licence from the British Olympic Association (BOA) to publicise and market their role in making the summer of sport.
The licence allows Nationwide Platform to market its involvement with the Games in business to business communications and on their website. Managing Director Mike Potts is delighted with the news.
Nationwide Platforms has been incredibly pleased to play a part in the success of the London 2012 Games through our commitment to providing safe working at height solutions. Having been recognised with the official designation of Supplier of Access Platforms (Olympic Park) to the London 2012 Games we're looking forward to celebrating our involvement in the Games with pride, he said.
Successful applicants for the licence are also given access to more than 4,000 photos of the Olympic Park being built and can boast of their Olympic involvement in pitches and tender documents.
London 2012 was a huge success and one which we're very happy to be associated with. Promoting our involvement with the Games will help us go even further in demonstrating our unique expertise and credentials to both new and existing clients, added Richard Miller, Executive Director Sales.
The Supplier Recognition scheme is the result of a deal between Government, the BOA and the International Olympic Committee (IOC).
Marketing of commercial involvement in any Games had previously been limited to official Olympic sponsors but this Scheme enables eligible businesses to champion their involvement in the Games.
The Scheme is designed to provide a significant boost to the countrys economy by helping firms land contracts on the back of their Olympic involvement. Businesses across the UK have welcomed the move.
BOA and London Organising Committee Chairman Lord Coe said the thousands of businesses that supplied goods and services were essential to the Games success.
I am delighted that many of these companies will now have the opportunity to highlight and officially promote their involvement in the Games, he said.
This should be a catalyst in creating new business opportunities and further growth for these companies, and that is an important economic legacy of the Games.
Companies from the UK won 98% of more than £6billion worth of contracts for the Games and Secretary of State for Culture, Media and Sport Maria Miller, was delighted to see the Governments support of the Scheme bear fruit.
By lifting these restrictions we will be able to maximise the economic benefits from the Games, she said.
Companies can capitalise on the role they played at home and abroad by really selling their involvement in one of the biggest and most successful projects this country has ever put on.
Businesses who supplied the Games can apply now at www.srs2012.com
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For further information regarding Nationwide Platforms please contact Geoff Garner (UK Marketing and Communications Officer) on 07920 874987 or email [email protected].
Notes to Editor:
Nationwide Platforms is the UKs largest powered access rental business, providing a fleet of more than 11,200 machines from a network of depots across the country. Nationwide Platforms also has the largest powered access training department in Europe, delivering a comprehensive range of working at height training courses to powered access operators and the access industry.
Nationwide Platforms is part of the worlds largest specialist access rental business, Lavendon Group plc. For further information visit: www.nationwideplatforms.co.uk or follow @NWPlatforms.
Nationwide Platforms is proud to be recognised with the official designation of Supplier of Access Platforms (Olympic Park) to the London 2012 Games